PN601 - Assistant Director - Strategic Communication & Marketing

Position number: 601
Classification: EL1 $95,955 – $105,169
Closing date: 19/02/2018
Branch: Reef Engagement
Location: Townsville

The Position

We are seeking a communications and marketing professional to join our small team working to promote and educate stakeholders and the wider Australian and international community on the management, care and protection of the Great Barrier Reef World Heritage Area.

This position is responsible for developing and implementing major communication and marketing programs that support the Great Barrier Reef Marine Park Authority’s vision and operational goals. The position provides strategic communication and marketing advice to the Director of Communication and Regional Engagement and the Authority’s senior management team, and will play a key role in implementing a new overarching communication and engagement strategy that supports the Corporate Plan. It is responsible for developing content and making technical updates to corporate materials as well as helping to manage the Authority’s key communication channels, strengthening internal communication and working to enhance corporate reputation and positioning through issues management. The position will share knowledge with colleagues, foster innovation and teamwork, and may be required to oversee staff.

The Person


  1. Provide leadership and day-to-day supervision of communications staff to ensure the strategic, corporate and internal communication activities are delivered for the agency.
  2. Drive the development and implementation of major communication programs that support the strategic direction of the Authority, including the Corporate Plan, the 2019 Outlook Report, the agency's overarching communications strategy, the Reef Guardians program and other key operational programs.
  3. Consult with internal clients to develop and implement integrated, strategic communication and marketing plans across media, website, internal communications, stakeholder forums and other channels, and write supporting materials.
  4. Provide specialist communications and marketing management advice on sensitive and emerging issues including preparing media responses, liaising with journalists, and participating in the on-call media roster.
  5. Engage, consult and partner with stakeholders and service providers to support the management of communications and marketing activities within the agency, including:
    1. Providing expert, timely, practical, transparent and risk-based advice
    2. Build and maintain relationships with internal clients and partners, working to identify promotional opportunities and to implement communication and marketing plans and strategies.
    3. Leading and participating in multi-stakeholder groups
    4. Conducting face-to-face presentations
    5. Representing the Marine Park Authority as required. 

Eligibility requirements & qualifications

Applicants must:

  1. Be Australian citizens to be eligible for engagement,
  2. The successful applicant must be able to obtain and maintain a BASELINE security clearance; failure to do so will result in termination of employment.  

Mandatory qualifications

Selection criteria

1. Demonstrated ability to apply appropriate knowledge, skills and experience as per the duties and requirements of the position. (Maximum 500 words)

2. Demonstrated ability to shape strategic thinking (Maximum 350 words)

  • Inspires a sense of purpose and direction
  • Focuses strategically
  • Harnesses information and opportunities
  • Shows judgement, intelligence and common sense

3. Demonstrated ability to achieve results (Maximum 350 words)

  • Builds organisational capability and responsiveness
  • Marshals professional expertise
  • Steers and implements change and deals with uncertainty
  • Ensures closure and delivers on intended results

4. Demonstrated ability to cultivate productive working relationships (Maximum 350 words)

  • Nurtures internal and external relationships
  • Facilitates cooperation and partnerships
  • Values individual differences and diversity
  • Guides, mentors and develops people

5. Exemplifies personal drive and integrity (Maximum 350 words)

  • Demonstrates public service professionalism and probity
  • Engages with risk and shows personal courage
  • Commits to action
  • Displays resilience
  • Demonstrates self-awareness and a commitment to personal development

6. Demonstrated ability to communicate with influence (Maximum 350 words)

  • Communicates clearly
  • Listens, understands and adapts to audience
  • Negotiates persuasively

PLEASE NOTE: The panel will not consider additional information such as a cover letter or content exceeding the word limit.

For more information please contact:

Karen Markwort - 07 4750 0739

How to apply:

To apply, please view the full site